Lead Generation
Obtaining quality leads at the right time is not as straightforward as it sounds. Who to target? When and where?  If these guidelines are ignored it can lead to a short supply of sales enquiries, wasted opportunity and budget. Focused-i can kick-start this process and suggest new sectors to target, sectors with real spending power and real-time projects.

Appointment Setting
Getting to see the right people at the right time is one of the most difficult tasks in a sales persons day. Focused-i will work with you to obtain quality appointments for the sales force leaving them more time to spend on what they do best…selling. If sales staff are in conference, on holiday or in meetings with your customers, Focused-i will be working to get new appointments and new opportunities for them.

Customer Care
Knowing how and when to contact your customers is paramount to an ongoing business relationship. Focused-i knows the value of retaining customers for future growth and more so, their worth when developing this relationship into a professional partnership. Winning new customers and retaining existing ones will only be achieved if a systematic, professional approach is maintained.

Profiling
Ensuring a high return on marketing expenditure is most important. Knowing your customer's main spending times and how they do business is key to an efficient marketing campaign. By knowing whom we are doing business with enables us to be more successful and develop a partnership with our customers. After all, why will our customers do business with us if we don't know who they are and what they need?

Lead Qualification
Sales leads can give off mixed messages, Focused-i will analyse these leads to determine their worth and the speed each lead will need to be investigated. The least attractive of leads are not always leads of less value. Focused-i will evaluate the potential of all sales prospects, whatever their possibilities, to extract the information needed to develop them to their full.

Data Capture
Databases are an important tool for marketing and the sales process, but if they are out of date they can be an expensive liability. Focused-i will capture and record all useful information and correct out of data for existing and potential new customers. This can be used for targeted marketing campaigns in the future, knowing who to do business with and when.

Lead Management
Evaluating and contacting the right people at the right time is critical; Focused-i will ensure each lead will be analysed, prioritised and all relevant information catalogued. This will ensure there will be no holes in the 'sales net' where opportunities might easily be lost.

Data Management
Databases can be full of irrelevant or superfluous information. Knowing what information is of value and when it can be of value is part of a successful management information system.  With Focused-i organising this data it will allow you to plan for the future, what part of your business is expanding, with whom and when, and also what might need immediate attention.